Meeting/Event Information

Start Your Press: Map Out Your Media Strategy and Establish Yourself as An Expert

 

September 12, 2025
9:30 AM - 11:30 AM
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Independence Library (large mtg room)
6361 Selig Drive
Independence , OH 44131
Directions

NOTE: NEW TIME & LOCATION

Ready to shine? If you’re an emerging thought leader, small business owner, coach and/or entrepreneur, you’re in the right place! Led by long-time journalist and certified coach Jen Jones Donatelli, this presentation will help you understand the power of media coverage in building your authority and growing your reach. It’s surprisingly easy to be your own best publicist — and you don’t necessarily need big bucks or a fancy PR firm to do it. Armed with the right resources and a strategy that suits your strengths, you can build your buzz and become a go-to expert in your field with some key media placements.

In this session, we’ll discuss the various components of an effective media strategy and go over some important decisions that will inform your approach. You’ll leave with a sense of how to maximize your media efforts and hit the ground running as you prepare to pitch. Let’s start your press!

Participants will learn a better understanding of:

  • The role media coverage can play in becoming a recognized expert and thought leader in one’s field
  • Various platforms and resources that will help them tap into existing media opportunities
  • How to find the newsworthy angles in their work
  • How to develop a media strategy that is aligned with one’s values and vision for their business (as well as that of their ideal client)


Core Competencies:|
2. Embodies a coaching mindset

APPROVED Continuing Coach Education Credits (CCEs):
0.75 Core
1.0 Resource Development

Presenter:

Jen Jones Donatelli

Jen Jones Donatelli is a certified coach (PCC, CPCC), creative facilitator and founder of Creative Groove—a small business offering courses, coaching, and community around the art of creative living. Jen has also led workshops and programs for schools and organizations including Loyola Marymount University, Ohio University, MediaBistro, StoryStudio Chicago, Literary Cleveland, and Chautauqua Institution. Prior to her work with Creative Groove, Jen worked in various forms of media and entertainment for nearly 20 years. Her resume spans feature films, award shows, nationally syndicated talk shows, sitcoms, red carpet reporting, and print/online journalism for outlets including Glamour, REDBOOK, Business Insider, Playboy, Los Angeles Confidential and many more. She is a proud graduate of the E.W. Scripps School of Journalism at Ohio University.

Tickets

$0.00 ICF Member

$15.00 Non-Member/Guest